Crowds Of Latinos No Longer Present At Leon’s Frozen Custard In Milwaukee

Days after the Leon’s management revoked their English only work rule and allowed bilingual employees to speak Spanish, crowds of Latinos at the custard business have diminished.

By H. Nelson Goodson
Hispanic News Network U.S.A.

May 24, 2016

Milwaukee, WI – Crowds of Latinos waiting in line to get some Leon’s Frozen Custard have disappeared over the weekend and the boycott trend is expected to continue after it was exposed that the business owner Ron Schneider had an English only work place rule. It’s a violation of labor laws to prohibit employees from speaking Spanish, except for safety and efficient operation.
About 80 percent of employees at Leon’s are Latinos, according family members. Many White racist bigots in social media had encouraged Schneider to keep his English only rule, despite knowing it is a labor law violation.
Tony Baez, former CEO and Executive Director for the Council for the Spanish Speaking posted a comment on Facebook about racism and the Leon’s Frozen Custard in the Darryl Morin, a business owner and a former LULAC Midwest Vice-president Facebook account on Sunday. Baez posted, “Persons like Trump and Mr. Schneider have short memories and are extremely ignorant, and sadly, yes, racist… even though they will not admit it. The language we speak is historically, socially and culturally interwined with who we are. Scholars have been saying this for centuries; it is a given fact. Only those full of hate for others will use language, and the even greater stupidity of assimilation, as a justification to hate and discriminate! We must not let the ignorance to prevail -specially among us- in this society in which we live and which we have help evolve. Ignorance and hate must be erradicated if we are to ever have peace and good will! America and the World are ready, in spite of sporadic shows of hate and discrimination, for diversity and multilingualism!”

Youth Empowered in the Struggle – UWM held a protest at Leon’s Frozen Custard in Milwaukee last week. Video: https://goo.gl/22NX7t

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