Crowds Of Latinos No Longer Present At Leon’s Frozen Custard In Milwaukee

Days after the Leon’s management revoked their English only work rule and allowed bilingual employees to speak Spanish, crowds of Latinos at the custard business have diminished.

By H. Nelson Goodson
Hispanic News Network U.S.A.

May 24, 2016

Milwaukee, WI – Crowds of Latinos waiting in line to get some Leon’s Frozen Custard have disappeared over the weekend and the boycott trend is expected to continue after it was exposed that the business owner Ron Schneider had an English only work place rule. It’s a violation of labor laws to prohibit employees from speaking Spanish, except for safety and efficient operation.
About 80 percent of employees at Leon’s are Latinos, according family members. Many White racist bigots in social media had encouraged Schneider to keep his English only rule, despite knowing it is a labor law violation.
Tony Baez, former CEO and Executive Director for the Council for the Spanish Speaking posted a comment on Facebook about racism and the Leon’s Frozen Custard in the Darryl Morin, a business owner and a former LULAC Midwest Vice-president Facebook account on Sunday. Baez posted, “Persons like Trump and Mr. Schneider have short memories and are extremely ignorant, and sadly, yes, racist… even though they will not admit it. The language we speak is historically, socially and culturally interwined with who we are. Scholars have been saying this for centuries; it is a given fact. Only those full of hate for others will use language, and the even greater stupidity of assimilation, as a justification to hate and discriminate! We must not let the ignorance to prevail -specially among us- in this society in which we live and which we have help evolve. Ignorance and hate must be erradicated if we are to ever have peace and good will! America and the World are ready, in spite of sporadic shows of hate and discrimination, for diversity and multilingualism!”

Youth Empowered in the Struggle – UWM held a protest at Leon’s Frozen Custard in Milwaukee last week. Video: https://goo.gl/22NX7t

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Convicted Felon Arnell Deron Gilmer Allegedly Shot His Girlfriend Teneya Smith During A Domestic Argument In Milwaukee

Murder suspect taken into custody for the alleged homicide of his 40-year-old girlfriend.

By H. Nelson Goodson
Hispanic News Network U.S.A.

May 23, 2016

Milwaukee, WI – On Sunday, Arnell Deron Gilmer, 38, a wanted convicted felon was taken into custody in connection with the shooting homicide of Teneya Smith, 40, his live in girlfriend. According to police, Gilmer got into an argument with Smith and during the domestic dispute at a residence near N. 94 and W. Bradley Rd., he took a gun and shot her in the head around 3:00 a.m. on Sunday. Several children from a former boyfriend were at the home, but were not injured.
The suspect stayed at the crime scene until police arrived. Police took Gilmer into custody at the residence. A weapon was recovered at the crime scene.
Smith was later pronounced deceased at a local hospital. She was a nurse at the Milwaukee Area Technical College.
Gilmer is expected to face multiple charges including possession of a weapon by a felon and a homicide charge.
According to court records, Gilmer, a wanted convicted felon on parole for a drug related conviction was not supposed to have a weapon. A warrant for Gilmer’s arrest was issued on March 2, 2016 for several charges including one felony count for substantial battery-intend bodily harm and a misdemeanor for disorderly conduct.
Family members and friends are mourning the untimely death of Smith who was known as Nay Nay.

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Emilio H. Navaira III Remembered As The King Of Tejano Music In San Antonio

Thousands of fans are mourning the unexpected death of Tejano icon singer Emilio H. Navaira III in Texas.

By H. Nelson Goodson
Hispanic News Network U.S.A.

May 22, 2016

San Antonio, Texas – On Sunday, funeral services at the Free Coliseum began for Tejano icon singer Emilio H. Navaira III, 53, who was known as the King of Tex-Mex style of music in San Antonio. Navaira was found Monday by family members unconscious and not breathing last week and was declared deceased. A preliminary police report indicated that Navaira died from natural causes, but the Comal County Medical Examiner’s Office performed an autopsy to determine cause of death. Family friends indicate Navaira suffered a massive heart attack.
Thousands of fans are mourning the untimely death of Navaira and burial services will take place on Monday, according to the Navaira family.

A Funeral Mass will be celebrated at San Fernando Cathedral, 115 W. Main Plaza, San Antonio, TX 78205, on Monday, May 23, 2016 at 1:00 p.m.

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Ron Schneider, Owner Of Leon’s Frozen Custard Cancels Meeting With LULAC Over English Only Policy

At least 80 percent of the Leon’s Frozen Custard employees in Milwaukee are Latinos.

By H. Nelson Goodson
Hispanic News Network U.S.A.

May 20, 2016

Milwaukee, WI – On Friday, Ron Schneider, the owner of Leon’s Frozen Custard at 3131 S. 27th St. in Milwaukee cancelled a meeting with LULAC of Wisconsin to discuss work related policies over an English only work place policy at the business. Apparently, Schneider had a strict English only work policy at the business, which didn’t allow Spanish speaking employees from speaking their native language between each other and to Spanish speaking customers. Since a Spanish speaking customer first exposed the English only policy in social media, it has gone viral and has gained national attention.
Schneider on Thursday rescinded his English only policy and is now allowing his bilingual employees to speak Spanish to each other and to customers as well when a bilingual worker is taking orders. Employees had to take orders in English and only respond in English to customers, according to a customer.
Schneider in an interview with WISN News admitted, “the rule just been that we speak English and if everyone speaks English we can all communicate…if anyone wants to call me racist…, let’s go settle it the old fashion American way in the alley.” To Schneider, it was a business decision and his preference for employees to speak English only, according to WISN News.
In an exclusive video interview released by Robert Miranda, the Spanish Journal Editor to Hispanic News Network U.S.A., he asked Schneider to explain his modified rule regarding English only rule. Schneider responded that employees can now speak Spanish and accommodate customers anyway they can.
Cheryl Arellano in Facebook post directed a comment to Schneider, “…I feel this is a very discriminatory rule, and I don’t believe it is lawful either. I will NOT be taking my family to your business anymore. We have been loyal customers for 40+ years, but I do NOT do business with ANYONE that discriminates against anyone for their race, ethnicity or sexual orientation until you CORRECT this issue…”
FOX 6 News reported according to the Equal Employment Opportunity Commission, English-only rules are generally considered a violation of labor law — adding they “should be limited to the circumstances in which it is needed for the employer to operate safely and efficiently.”
A female customer told HNNUSA, that one time when Schneider was serving people, a Spanish speaking man asked for some custard ice cream in broken English, Schneider told to him to step aside while he served the White clientele first. The Latina woman stepped in and confronted Schneider about the man who asked for service and he got mad, according to the customer.
Hispanic News Network U.S.A. (HNNUSA) learned on Friday that at least 80 percent of Schneider’s employees are Latinos and one of the managers has worked at Leon’s for 14 years is part Latina.
LULAC of Wisconsin had a meeting scheduled with Schneider on Friday to discuss work related policies including an allegation that he wouldn’t allow his employees to speak Spanish. But instead Schneider cancelled the meeting to allow more time to dicuss the issue with his attorney. LULAC members were getting ready to file a request for the U.S. EEOC to investigate Leon’s work related policies.
Representatives from the League of United Latin American Citizens (LULAC) of Wisconsin released the following statement, the “Ownership informed LULAC of Wisconsin it was canceling the meeting. The reason stated for the cancellation was the need to have more time to confer with counsel.”
Dr. Arturo Martinez, the State Director for LULAC also stated,
“We are disappointed today’s meeting with Leon’s Frozen Custard Ownership was cancelled. LULAC of Wisconsin has been working in good faith trying to resolve this issue. LULAC of Wisconsin believes that strong communities are the result of mutual respect between people in the community and those who conduct business in the community. As we have stated from the beginning, it is important for Mr. Schneider to review his personnel policies with counsel, to ensure they are in compliance with EEOC guidance and civil rights law. LULAC of Wisconsin remains committed to working towards an amicable resolution. This being said, the longer this situation continues unresolved, the more difficult it will inevitably become to find an amicable resolution.”
Schneider is no longer granting interviews with the media and will be releasing a news release within days, according to employees who didn’t want to be named.
Hispanic activists and community members have planned a protest and rally around 3:00 p.m. in front of Leon’s on Saturday. On Friday afternoon at least 20 people with signs showed up to protest peacefully at Leon’s.
Nationally, Spanish is the second most popular language spoken other than English in the U.S. Puerto Rico, a Common Wealth of the U.S. use Spanish as their native language under the Jones Act.
Last Summer, Latinos became the largest minority population in Wisconsin surpassing the Afro-American population residing in the state.

Exclusive video interview between Ron Schneider, owner of Leon’s Frozen Custard and Robert Miranda, the Spanish Journal Editor https://youtu.be/WvjEaWw-jIs

Update: Pat Dorantes, who is White and works at Leon’s Frozen Custard in Milwaukee for 20 years posted a comment and I responded on WISN News Facebook posting about Leon’s.

Tony Baez, former CEO and Executive Director for the Council for the Spanish Speaking posted a comment on Facebook about racism and the Leon’s Frozen Custard in the Darryl Morin, a business owner and a former LULAC Midwest Vice-president Facebook account on Sunday. Baez posted, “Persons like Trump and Mr. Schneider have short memories and are extremely ignorant, and sadly, yes, racist… even though they will not admit it. The language we speak is historically, socially and culturally interwined with who we are. Scholars have been saying this for centuries; it is a given fact. Only those full of hate for others will use language, and the even greater stupidity of assimilation, as a justification to hate and discriminate! We must not let the ignorance to prevail -specially among us- in this society in which we live and which we have help evolve. Ignorance and hate must be erradicated if we are to ever have peace and good will! America and the World are ready, in spite of sporadic shows of hate and discrimination, for diversity and multilingualism!”

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Protest At Leon’s Frozen Custard In Milwaukee Planned Over English Only Policy

Read the rest of this entry »

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Joseph W. Nixon High School Administration And School Board Facing Criticism For Corruption Over Cheerleading Titles

A father of a cheerleader who made it to Captain on the team, then ousted after a month to favor another teen draws allegations of unfair treatment at Joseph W. Nixon High School and the LISD School Board in Laredo.

By H. Nelson Goodson
Hispanic News Network U.S.A.

May 19, 2016

Laredo, Texas – On Wednesday, Luis Buentello, the father of a Joseph W. Nixon High School student, Alliyah D. Buentello who was awarded the title of Captain in April for the school’s cheerleading team 2017 has decided to use Facebook (FB) as a forum to expose the alleged unfair treatment of his daughter by the school’s administration and the Laredo Independent School District School Board (LISD) action to rescind his daughter’s Captain title. Buentello posted that Adriana Ramirez, the mother of another cheerleader who failed to make it as a Captain went to the school board and convinced them to take the Captain’s title from Alliyah and to redo the cheerleading Captain tryouts again. Ramirez works for the LISD.
Hispanic News Network U.S.A. (HNNUSA) checked the LISD public hearings and agendas for the last two meetings and no action was taken during the full board meetings to redo the cheerleading tryouts once again.
Buentello says, that the vice-principal from Joseph W. Nixon High School contacted him on Tuesday and told him the bad news that his daughter would no longer be the cheerleading Captain for next year and must retake the tryouts again. Buentello did not mentioned the vice-principal’s reasoning to do tryouts again. The school district superintendent told Buentello that the board favored the mother’s request to redo tryouts, according to Buentello.
Buentello’s post has been shared on FB at least 18,000 times and many FB users in Laredo are alleging corruption by the school board and superintendent. Neither the Nixon High School Principal, the LISD Superintendent, the President of the LISD School Board have released any statements regarding Buentello’s allegations that left his daughter distraught and in tears over having to redo tryouts again when she won the title of cheerleading Captain fairly.
Dr. Gérardo Cruz is the Principal at Joseph W. Nixon High School, Dr. A. Marcus Nelson is the LISD Superintendent and Dr. Cecilia May Moreno is the LISD School Board President, District 5. The rest of the LISD School Board are Hector J. Noyola, District 3, Vice President; Jesus Martinez – District 2, Secretary; Jose A. Valdez – District 1,Trustee; Ricardo Garza – District 4, Trustee; Hector J. Garcia – District 6, Trustee and Jose R. Perez – District 7, Trustee.

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Boycott Leon’s Frozen Custard For Prohibiting Employees From Speaking Spanish To Latino Customers

A social media posting is spreading around the Milwaukee area suggesting a boycott of Leon’s Frozen Custard for prohibiting employees from speaking Spanish to Latino customers.

By H. Nelson Goodson
Hispanic News Network U.S.A.

May 18, 2016

Milwaukee, WI – On Wednesday, Cheryl Arellano alleged on Facebook (FB) that Ron Schneider, the owner of the popular Southside Leon’s Frozen Custard Restaurant and Ice Cream Parlor at 3131 S. 27th Street is prohibiting employees from speaking Spanish to Latino customers. It even got the attention of 12th District Milwaukee County Supervisor Peggy Romo-West who suggested a boycott in a FB post.
Schneider nor a representative from Leon’s have responded to Arellano’s allegation on FB that the business is discriminating Latinos who are one of its largest customer base and market for the custard frozen products.
It is illegal to prohibit employees from speaking Spanish, according to the federal EEOC.
Mundomax Wisconsin posted on its FB that they spoke to Schneider about his employees and he responded that he only has two employees that speak Spanish and doesn’t have the staff to attend all the customers. Probably referring to Spanish speaking customers? Mundomax Wisconsin mentioned a Journal Sentinel article on its FB post, but did not cite the article.
Schneider admitted to WISN news that he has a strict policy for employees not speak Spanish to speed up sales, but fails to justify his policy after a majority of customers are Latinos. He confirmed, that he is married to a Hispanic, raising the question, does he practice the same policy at home to only speak English.
Latino immigrant right activist German Sánchez calling for a boycott as well and others are coming out in support of a Leon’s boycott. Schneider seems to be stalled in the 1950’s racist mentality of not welcoming immigrants as customers by sending a strong message that Spanish is not allowed in his business or even in his property, some might agrue.
Schneider told WISN that his English only policy at Leon’s is not discrimination, Smh.
LULAC of Wisconsin State Director Dr. Arturo Martinez, released the following statement regarding Leon’s only English work policy for its employees, “In the last 24 hours, LULAC of Wisconsin has received numerous requests to investigate the issue of workplace policy as it pertains to language at Leon’s Frozen Custard located at 3131 S. 27th Street in Milwaukee, Wisconsin. While many of us consider this as a community institution, it was surprising when we learned of their language policy, which is in clear violation of federal labor law. Upon reviewing the statements made by management in a video interview detailing Leon’s policy, we are requesting an investigation of this policy by the United States Equal Employment Opportunity Commission. The law is clear on this issue and offers few exceptions. In the meantime, we encourage management to review their current employment policies with counsel to bring them into compliance. We are confident that in doing so, it will lead to a stronger business and a stronger community.”

Editor’s note: The Leon’s Frozen Custard in Oshkosh is not affiliated with the Milwaukee Leon’s Frozen Custard, according to the owners from Oshkosh.

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